M2

TV trailer

my TV trailer will be posted to the show's YouTube account as well as on BBC3. Two of the most common places where the target audience saw advertisements for their favourite drama series were YouTube and television, according to a survey conducted among them. This demonstrates that they are proven techniques for grabbing people's attention, making them useful for expanding the audience. Also, a viewership that might not have otherwise heard of the show is reached by airing the trailer on BBC channels. The trailer will be partied on TV channels at around 9PM because this is the most common time for my target audience to be watching TV.

this data states that 99% of people have heard of YouTube and it is also liked by 77% of people, this suggests that YouTube is a very good platform to post my trailer on as it is widely used by the whole population, this will increase the potential viewership for my trailer, this will increase the views and also help the trailer to be talked about more, which is very good for promotion.

Poster

The main place where people will come across between the lines' poster is at bus stops and on the side of busses as they are passing ng through busy places constantly all day. Also, it will be visible on billboards in crowded places such citys and town centres. By putting the posters in these places, it's increasing the likelihood that both the target audience and others will notice it, which boosts the show's publicity. The poster is to excite people's curiosity so they will want to learn more and watch the show, and it might spark conversation between those who see it.

an example of when the BBC used billboards and posters in busy areas, is Dracula, the unique shadow formation caused by the daggers in the posters sparked immense publicity, causing the poster to go viral which massively helped to increase the viewership or the show. the best thing about having billboards and posters like this up is that it can attracts any type of audience, including target audience, this is made easier by the simple designs so that members of the public don't even have to think about it much when looking at it, this massively helps with publicity.

Radio Advert

my radio advert will be played on radios at around 3-4pm as this is when my target audience of upper school students ages 15-21 will be coming home from school, so they may be listening ti the radio in the car on the way home or in their headphones.

one of the platforms that I will be using to promote the radio trailer is BBC sounds, this is a podcast platform which its used more by my large audience and I can use this to play the tailer. this is a good platform to use as the fame is 79% which is very high, nearly 4 in 5 people have heard of it. 44% of there people who know of BBC sounds are fans and use the platform very often, this means that a large amount of people will be using BBC sounds to listen to the radio,. this ma include my target audience or the parents/freinds of the target audience meaning that they can talk about the show to them.

social media post

the 2 social media platforms that I have chosen to upload to are instagram and TikTok. instagrams main users are said to be teenagers and the main uses have been stated by instagram as being 18-24 year olds which suits my target audience very well. TikTok is also a platform widely used by my target audience and is one of the most used social media platforms for teenagers aged 15-21, the main users on titkok are currently 18-34 year olds meaning that my target audience are in they bracket. both these sites that are used by scrolling and having adverts in-between scrolling will increase viewership of my social media campaign. 

instagram is ranked as the 2nd most used social media platform according to yougov.uk which is perfect for me as I can utilise this to reach a larger audience, this will include my target audience but also the wider audience who may potentially also be interested. instagram has 99% fame with 48% popularity meaning that the site is huge and very popular, espicially amongst my target audience.

TikTok also has 99%fame meaning that it has a very large recognition, the popularity is at 30% meaning that almost 1 in 3 people like the app and use it regularly, this is perfect for my campaign as most of that 30% are my target audience meaning that I will gain high viewership from them, increasing the recognition of between the lines.

this is an example of a trailer and I have taken influence from this as the trailer manages to use clips from the show without giving away what happens throughout the show. The trailer also helps to introduce the key characters in the show, for example it shows the protagonist of the show, Walter white, and I have taken influence from this by added all the shots of thy protagonist in the show which helps to introduce Luke to the audience, I have also used a very important clip in the show, of Luke walking on the train tracks but I have made sure that the audience don't know what has happened before this scene which adds suspense, encouraging them to watch the show. The breaking bad trailer uses a lot of clips from the first series which helps to introduce the storyline of the show without giving away what happens throughout the show, I have also done this by using clips of Luke in school before his drug addiction starts, ensuring that the audience know what the show is about but. without giving away any key information about what happens. 

both my show and breaking bad help to ensure a successful advertising campaign as they both show enough from the show so that the audience know what it will be about which may spark any interest towards the show and this interest increases as the audience don't know about what happens in key moments throughout the show.