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Justification and content

1. The genre for the song I have chosen to create my video for is a drum and bass song, this genre of music is usually associated with nights out and parties, with quite a fast-paced instrumental. My video will match this with real life footage of people in clubs and on nights out with a lot of fast paced videos. 

2. my video will be the whole length of the video and will have some already existing clips but will only take up 30% or less of the whole video, i will also be making sure its non-copyrighted and will also reference the original video. my video fits the genre of the song very well which is what the festival is after. my video will be an age rating of 12a or lower to match legislation laws of the festival.

3. My audience are drum and bass listeners who stereotypically go on a lot of nights out and parties, my music video idea displays this throughout most the video therefore my target audience will be engaged with the video.

4. My song of choice has very few lyrics so is hard for me to link them to the song, so my video is a concept video according to the Andrew Goodwin theory because there is no real storyline in the video. when the song goes "see it through my eyes" the camera will zoom in to someone's eyes and will cut to scenes of people partying. in these scenes it will be very fast paced with high energy characters to match attitudes from target audience.

5. I have taken inspiration from similar music videos from the drum and bass genres who have attracted a lot of viewers, my video will have similar scenes to these videos which will make the viewers want to watch and will attract the right target market.

According to the personal identity aspect of the uses of gratification theory Some audiences like to watch or read media texts because they can compare their life experiences with those represented in it. My music video is created to fit the genre which also means it will appeal to the target audience. This will create personal identity between the video and the viewers because the audience can relate to the characters in the video.

Marketing and distribution

Marketing

I will use the social media platform, TikTok to market my music video. i will be using this because the target market of TikTok is a similar age group as the target market of my music video, this will mean more of my target audience will see the song being used and it will gain more views from possible viewers.

my plan is to create a trend on TikTok trend using the "hook" of my song of choice ("see it, see it through my eyes") where the camera will zoom into someone's eyes and cut to something else. The idea of this is that many people can use this song and copy the trend with different cuts and post al they're different versions of the video all over TikTok. These videos will vary from memes to videos with similar pace to my music video.

Distribution

I will release a short snippet of the build-up and drop of the song, and I will post adverts on an already existing account with a big following already, for example DNBallstars who have the same target audience. I will post these on similar social media platforms such as Instagram who have a very similar target audience to TikTok. this way the same people who have seen or taken part in the TikTok trend will see it more and be more willing to see the full video when its released.

After the video is shown for the first time at the festival I will release the full video on the DNBallstars YouTube channel. an example of artist who have used this is an artist called Monsse who released a video on this channel that got nearly 1 million views in 2 months.